We needed to gather insights from a diverse audience, including Research Scientists, Lab Managers, and Heads of Departments. These professionals hailed from a spectrum of organizations, such as Academic, Hospital, Government, and Pharma research institutions, as well as Environmental, Medical, Food, and Cosmetic research organizations, Biopharma, and Pharma development and manufacturing companies in the USA.

Online Visual Stimulus: The study required respondents to comment on online visual stimuli, adding an interactive component to the research process.

We conducted twenty-five in-depth interviews, each lasting 60 minutes. Given the geographical dispersion of our target audience, the interviews were conducted via video calls.

The study enabled our client to test several advertising concepts currently in development. By gathering feedback from our audience, we identified the most resonant and effective concepts that aligned with the client's campaign goals.

The feedback received on advertising concepts allowed the end client to refine and tailor their campaign, ensuring that it resonated effectively with their target audience.

Through in-depth interviews conducted across the United States with a diverse pool of professionals in the Life-Science sector, we delivered valuable insights that facilitated informed decision-making for our client. Our commitment to methodological rigor and a thorough understanding of the industry ensured the success of this research endeavour.