Qualitative data collection is a research method used to
gather non-numeric information that focuses on understanding people's
experiences, behaviours, opinions, and perceptions. It involves in-depth
exploration through techniques like interviews, focus groups, observations, or
open-ended surveys to uncover rich and context-dependent insights. Qualitative
data collection aims to provide a deeper understanding of the "why"
and "how" behind human actions, allowing researchers to explore
complex and nuanced aspects of a topic, often leading to more descriptive and
Welcome to HOK Research, where we redefine qualitative
research with our unparalleled recruitment and moderation capabilities. Our
expertise knows no bounds, spanning across languages and markets, all
orchestrated from our offices in vibrant Berlin and bustling London.
- Telephone Depth Interviewing
- Semi structured CATI Interviews
- Recruitment to depth
- Depth Moderation
- Recruitment to Groups
- Concept and UX Testing
- Screen Sharing with Participants
- Webcam eye-tracking in surveys with RealEye
- Translations, Notes and Quotes, Response Analysis
A Multilingual Approach:
Our commitment to qualitative research transcends language
barriers. With proficiency in most languages, we have the unique ability to
conduct research that resonates with diverse audiences worldwide. Whether your
project demands insights in English, German, Spanish, Mandarin, or any other
language, we've got you covered.
Global Insights, Local Excellence:
We believe in the power of understanding local nuances. Our
work adheres to rigorous local quality standards, ensuring that every project
aligns with regional expectations while maintaining the highest global
standards. We follow ISO27001 and ISO20252 guidelines, guaranteeing the
security and accuracy of your research data.
Crafting meaningful qualitative research begins with the
right participants. Our recruitment process is a finely tuned instrument,
identifying individuals who provide valuable perspectives and insights. Whether
you require B2B professionals, healthcare and biotech experts, or patients, we
excel at connecting you with the right participants.
Our moderation team brings a fresh perspective to every
discussion. Skilled in facilitating engaging and insightful conversations, they
foster an environment where respondents feel comfortable sharing their thoughts
openly. We adapt our approach to your research objectives, ensuring that
discussions flow naturally, and insights emerge organically.
Unveiling the Unseen:
At HOK Research, we believe that qualitative research is the
key to unveiling the unseen. We dive deep into conversations, exploring nuances,
uncovering hidden motivations, and providing you with rich insights that drive
Your Journey Starts Here:
Join us on a qualitative research journey that transcends
borders, languages, and expectations. Experience the difference that local
expertise and global standards can make in your research endeavours. At HOK
Research, we are not just researchers; we are your partners in discovery.