This project marked the fifth wave of a repeated study, conducted in two parts: a 7-minute CATI (Computer-Assisted Telephone Interview) screener interview, followed by a 30-minute online survey. In total, 1074 interviews were conducted across a diverse sample source, including Panels, Primary Care Physicians (PCPs), and Desk Research. The survey was administered in multiple languages, including English, German, Korean, and Chinese.

The study was designed to delve into companies that provide products and services to research, testing, and manufacturing customers within the life sciences and biotech industry. The primary objectives were:

Understanding Experiences: To gather insights into respondents' experiences when working with these companies.

Brand Awareness: To gauge general brand awareness among participants.

Product and Service Usage: To assess current usage patterns of related products and services.

The end client aimed to evaluate the reception of their marketing campaigns and gain a deeper understanding of what participants seek in a brand. Importantly, the study was not intended for selling or promotion but rather for comprehending respondents' viewpoints. The goal was to empower the end client to better understand their customers, adapt future developments, and align their offerings with customer needs.

HOK Research's meticulous CATI recruitment and the subsequent online survey played a pivotal role in unravelling the intricate landscape of the life sciences and biotech industry. By empowering the client with data-driven insights, this study not only elevated their market understanding but also paved the way for strategic enhancements in marketing and product development.