The study involved engaging with a diverse range of professionals, including Lab Staff, Healthcare Professionals (Obstetricians, Gynaecologists, OBGYNs), and Payers with primary decision-making authority for NIPTs.

The research spanned across 14 countries, including the USA, UK, France, Germany, Portugal, Austria, Belgium, Netherlands, Sweden, Israel, UAE, Brazil, India, Singapore, and Australia.

Many of the targeted respondents were known to be busy and challenging to reach due to their critical roles in healthcare and diagnostics. Therefore, persistence and maintaining professionalism were crucial throughout the recruitment process.

Respondents needed to be in front of a computer with internet access to view stimulus materials during the in-depth interviews.

Despite the complexities involved in recruitment and the extended length of interviews, HOK Research successfully completed the required number of interviews in each target country. The research yielded valuable insights into the NIPT market, including:

Labs' Propensity to Adopt New Solutions: Understanding the labs' willingness to embrace new NIPT solutions and technology.

NIPT Management and Processing: Insights into how labs manage and process their NIPT needs, highlighting pain points and opportunities for improvement.

Global Market Variances: Variations in NIPT practices, preferences, and market dynamics across different countries.

The comprehensive research supported by HOK Research provided the end-client, a leading life science diagnostic company, with a detailed and nuanced understanding of the NIPT market. The insights gathered across diverse geographies and professional groups have empowered our client to make informed decisions, develop targeted solutions, and stay at the forefront of innovation in the field of prenatal testing.