Elevating Precision in Participant Recruitment
Elevating Precision in Participant Recruitment
24 July 2023
Biotech & Life Sciences
Elevating Precision in Participant Recruitment for a Leading Life Science Diagnostics Company
HOK Research, in collaboration with a prominent research insight consultancy, undertook a critical mission: to recruit top-tier participants and facilitate in-depth interviews for a renowned Life Science Diagnostics Company. The client's objective was to gain comprehensive insights into the utilization of Next Generation Sequencing (NGS) equipment in laboratories, the diverse applications of NGS technology, and to solicit feedback on a potential product profile currently in development.
Key Challenges
The project presented several challenges that demanded meticulous planning and execution:
To capture a holistic view of the NGS landscape, the study spanned multiple countries, including the USA, Canada, UK, France, Germany, Italy, Spain, Netherlands, Belgium, China, Japan, and Brazil. This diverse geographic spread necessitated precise coordination and recruitment.
Approach
The research involved conducting thirty-four 75-minute in-depth interviews with Primary Decision Makers in the purchase of NGS products and services. These decision-makers comprised Lab Directors, Lab Managers, Lab Leaders, and Bioinformaticians. Ensuring that the interviews met the highest standards of quality was paramount.
HOK Research leveraged its global reach and expertise to recruit participants who were not only geographically diverse but also met the stringent criteria of being primary decision-makers in the NGS domain. This involved careful screening and selection.
Conclusion
Armed with a global perspective and granular insights, the end client was empowered to make informed decisions regarding product development, marketing strategies, and market positioning.
Through precise participant recruitment and expert moderation, HOK Research and the consultancy facilitated a research endeavour that provided the Life Science Diagnostics Company with a panoramic view of the NGS landscape. Our commitment to excellence and global reach ensured that decision-makers' voices were heard, and the client was well-equipped to make data-driven decisions.
End Client:
Life-Science Company
Year:
2023
Methodology:
In-Depth Interviews
Country:
USA
Armed with a global perspective and granular insights, the end client was empowered to make informed decisions regarding product development, marketing strategies, and market positioning.
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