Every year, HOK Research embarked on a comprehensive consumer healthcare tracking study with Swedish Pharmacists. The study aimed to delve deep into the preferences and insights of these healthcare professionals regarding various over the counter (OTC) healthcare products. The subject matter revolved around analgesics for headaches, fever, and general aches; pain relievers for muscles, joints, and back pain; nasal decongestants; and nicotine replacement therapy.

Commencing in 2000, this tracker project was designed for long-term insights, enabling our client to observe trends and shifts in consumer healthcare preferences over the years.

In each annual iteration, we recruited around 130 Pharmacists across the major regions of Sweden. This allowed our client to gain a comprehensive understanding of the preferences and perspectives of healthcare professionals serving diverse communities.

HOK Research's annual consumer healthcare tracking study with Swedish Pharmacists has evolved into a cornerstone of our market research offerings. It provides our client with a consistent stream of insights, allowing them to adapt and innovate in the ever-changing consumer healthcare landscape.

This ongoing tracker project stands as a testament to our commitment to delivering actionable data and our ability to maintain long-term, productive relationships with our clients. At HOK Research, we understand that market research isn't just about data; it's about uncovering the trends and preferences that drive business success.