Celebrating One Year as HOK Research GmbH!

Celebrating One Year as HOK Research GmbH!

Celebrating One Year as HOK Research GmbH!

Has it really been one year already!? Time flies... Our team—Adam, Clare, Volker, Joakim, Dominika, Shrawan, Sine, Marcus, Marella, Ashley, Xiaojuan, Chang, Albion, Annette, Fakhita, Arlenys, Melahat, Veronika, and all our interviewers, recruiters, and moderators—are incredibly thankful for your trust and support over the last five years and especially during the past 12 months under our rebrand to HOK.

Our Journey

In 2018, we set up in Berlin to better connect with our European clients. By 2023, we rebranded to HOK Research GmbH, reflecting our specialized focus and eliminating name confusion.

Our Services

  • Qualitative Fieldwork
  • Quantitative Fieldwork
  • International Data Collection
  • CATI: Robust telephone interviewing services.
  • Online Surveys: Efficient online data collection.
  • Biotech and Healthcare Data Collection: Leveraging our expertise.
  • Life Sciences Panel: Access to life sciences professionals.
  • Healthcare Data Collection: Engaging healthcare professionals and policymakers.
  • B2B Data Collection: Business-to-business research.
  • UX Testing Recruitment: Remote or on-site/in-person.

Looking Ahead

Over the past year, we welcomed new clients from Europe and the US, strengthening our presence in Germany. Quality data collection is our core strength, and we are dedicated to maintaining this standard. We still work old school: real people will continue to engage with real people.

Here’s to another five years of innovation, excellence, and collaboration!

Germany's Biotech Sector: A Powerhouse of Innovation

Germany's Biotech Sector: A Powerhouse of Innovation

Germany's Biotech Sector: A Powerhouse of Innovation and Areas for Improvement

Germany has long been a leader in biotech innovation and research, leveraging its robust scientific infrastructure, strong industrial base, and substantial governmental and private sector investment. However, as with any rapidly evolving field, there are areas where Germany excels and areas where improvement is needed. This article explores these aspects in detail.

Areas of Excellence

Health and Pharmaceuticals: German biotech companies and research institutions play a pivotal role in developing new pharmaceuticals, vaccines, and diagnostic tools. A prime example of this is the BioNTech/Pfizer COVID-19 vaccine, which showcases the country’s rapid and impactful biomedical research capabilities. Germany continues to drive significant advancements in health research, contributing to global health security and innovation.

Industrial Biotechnology: Germany’s commitment to sustainability fuels innovation in bio-based products and processes. From biofuels to bioplastics, the country explores biological solutions for industrial applications. This sector aims to reduce environmental impact and promote sustainable practices through cutting-edge research, positioning Germany as a leader in industrial biotechnology.

Agri-Biotech: Research in agricultural biotechnology aims to enhance crop yields, improve resistance to pests and diseases, and increase the nutritional value of food. These efforts align with global goals of ensuring food security and promoting sustainable agricultural practices. Germany's advancements in this area are crucial for addressing the challenges of feeding a growing global population.

Bioinformatics and Bio-IT: Germany integrates information technology with biological research, advancing in genomics, proteomics, and personalized medicine. This interdisciplinary approach enhances our understanding of complex biological systems and improves healthcare outcomes. The fusion of IT and biotech opens new avenues for innovation and efficiency in research.

Key Initiatives and Programs

European Union Support: Germany benefits from EU-funded programs like Horizon Europe, which foster innovative biotech research projects across the continent. The European Innovation Council also plays a crucial role in bringing pioneering technologies to market. These programs provide essential funding and support for groundbreaking research and development.

German Biotech Days (Deutsche Biotechnologietage): This national forum facilitates collaboration among entrepreneurs, scientists, policymakers, and investors. It serves as a platform to showcase the latest innovations and discuss strategies for advancing the biotech sector. The event highlights Germany's role as a leader in biotechnology and fosters networking and partnership opportunities.

Potential Areas for Improvement

Regulatory Environment: Navigating the complex regulatory landscape for biotech products, especially in health and agriculture, remains a challenge. Continuous dialogue between industry stakeholders and regulators is essential for progress. Streamlining regulatory processes could accelerate the time-to-market for new biotech innovations and reduce bureaucratic hurdles that can stifle innovation.

Investment in Emerging Technologies: While Germany excels in established areas of biotechnology, there is a need for increased investment in emerging technologies such as synthetic biology and advanced gene editing techniques. These fields have the potential to revolutionize biotech, but they require substantial funding and support for research and development.

Talent Retention and Attraction: Germany must continue to attract and retain top talent in the biotech sector. This involves not only providing competitive salaries and benefits but also creating an environment conducive to innovation and career growth. Strengthening ties with academic institutions and offering robust career development programs can help address this need.

Commercialization and Market Access: Despite strong research capabilities, the commercialization of biotech innovations can be slow. Enhancing support for startups and small enterprises through funding, mentorship, and market access programs can help bridge the gap between research and marketable products.


Germany's biotech sector is a dynamic and integral part of its economy, driven by strong research capabilities, significant investment, and a focus on addressing global challenges. However, to maintain its leadership position, Germany must address regulatory challenges, invest in emerging technologies, attract top talent, and enhance commercialization efforts. By doing so, Germany will continue to lead in biotechnology, contributing to advances in health, sustainability, and industrial applications.


EU-Sponsored Biotech Initiatives

EU-Sponsored Biotech Initiatives

We thought it might be interesting for you to learn more about EU initiatives in the biotech sector. Especially for readers outside of Europe, it may come as a surprise how extensively the European Union sponsors and supports research and development in this field.
The EU backs several significant biotech initiatives, each aimed at fostering innovation, sustainability, and competitiveness. These programs not only drive cutting-edge research but also tackle major societal challenges such as climate change, sustainable agriculture, and public health.

Key EU-Sponsored Biotech Initiatives

  1. Horizon Europe:

    • Overview: This is the EU’s primary funding program for research and innovation, with a budget of €95.5 billion for the period 2021-2027. It focuses on excellence in science, global challenges, and industrial competitiveness.
    • Biotech Focus: Horizon Europe invests heavily in biotech through clusters related to health, digital industry, and climate, energy, and mobility. Projects funded under this program include developing new medical treatments, innovative agricultural techniques, and sustainable industrial processes​.
  2. Bio-Based Industries Joint Undertaking (BBI JU):

    • Public-Private Partnership: BBI JU is a collaboration between the EU and the Bio-based Industries Consortium. It aims to convert renewable biological resources into bio-based products, chemicals, and materials through innovative technologies.
    • Impact: This initiative supports the development of a sustainable bioeconomy in Europe, promoting circular economy principles and reducing dependence on fossil resources. Projects include creating biodegradable plastics, biofuels, and bio-based chemicals​ (CoBioTech)​.
  3. CoBioTech (ERA-NET):

    • Collaboration and Innovation: CoBioTech enhances collaboration between European countries and global partners in the biotech sector. It funds projects that tackle various scientific and societal challenges, including health, climate change, and socio-economic issues.
    • Projects: Funded projects explore new biotechnological applications, such as advanced bioinformatics tools for personalized medicine, sustainable bioprocessing techniques, and innovative approaches to reduce environmental impact​ (CoBioTech)​.
  4. JPI Oceans:

    • Marine Biotechnology: This Joint Programming Initiative focuses on ensuring healthy and productive seas and oceans. It supports research in marine biotechnology, which can lead to breakthroughs in areas like sustainable aquaculture, marine-derived pharmaceuticals, and innovative food systems.
    • Sustainability Goals: By addressing challenges like climate change and overfishing, JPI Oceans contributes to the sustainable management of marine resources, ensuring long-term economic and environmental benefits​ (CoBioTech)​.
  5. EUREKA and EUROSTARS Programs:

    • Market-Oriented R&D: These programs facilitate international collaboration in market-driven R&D projects. They provide funding and support for small and medium-sized enterprises (SMEs) and larger companies to bring innovative products and services to market.
    • Diverse Applications: Projects funded under EUREKA and EUROSTARS cover a broad range of technological areas, including biotech innovations in healthcare, environmental sustainability, and industrial processes​ (CoBioTech)​.
  6. EIT RawMaterials:

    • Innovation in Raw Materials: Funded by the European Institute of Innovation and Technology, this initiative drives innovation in the raw materials sector. It promotes a circular economy and supports the development of sustainable products and processes.
    • Impact: By fostering collaboration between businesses, universities, and research organizations, EIT RawMaterials helps create innovative solutions that enhance European competitiveness and environmental sustainability​ (CoBioTech)​.

These programs collectively support the EU's strategic goals, such as the European Green Deal and the Industrial Strategy, by fostering innovation, sustainability, and economic growth within the biotech sector. For more detailed information, you can refer to sources such as EuropaBio and CoBioTech​ (Europabio - Europabio)​​ (CoBioTech)​.

HOK Research: Your Specialized Partner in Healthcare, Pharma, and Biotech Data Collection

A Kudos Research company


Contact us

HOK Research GmbH
c/o Unicorn Workspaces
Schlüterstr. 39
10629 Berlin, Germany

+49 3022027361


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