Exploring the 2023 Succeet Show: A Journey of Discovery
Clare Dunn, our CC Deputy Manager, and I embarked on an inspiring journey to the 2023 Succeet show in Wiesbaden. It was a first for Clare, diving headfirst into the world of market research shows and conferences, while I had the privilege of attending similar events over the years. The fact that we had experienced the Research & Results show, organized by the same team behind Succeet, added an extra layer of anticipation.
Our journey to Wiesbaden was surprisingly smooth, with the RMCC congress centre conveniently situated close by. A definite thumbs-up for travel convenience.
What really set the tone for our experience was the unexpected reunions with friends and clients on our way to the event. The warmth of those encounters made it clear that we were in for a memorable time.
From the moment we stepped through the doors, we were impressed. Succeet's layout was well-organized, with ample space to move around comfortably. It was well-attended without ever feeling overcrowded, which immediately put us at ease.
One of the standout features of Succeet was its incredible diversity. We had the chance to engage with a wide array of exhibitors, ranging from enthusiastic start-ups to industry veterans. This diversity opened doors to valuable connections and left us with plenty of food for thought.
Reconnecting with friends and former colleagues throughout the event felt like a reunion. It's a powerful reminder of the unwritten rule in the market research industry – always leave a positive impression, as you're likely to cross paths with your peers again.
What's on the horizon? Well, the intriguing prospect of HOK Research and our London-based company, Kudos Research, exhibiting at Succeet next year. November is typically one of our busiest times of the year, but we've reserved that slot for a potential encore at Succeet.
As we wrapped up our Succeet experience, it was clear that this event had left an indelible mark on both of us. It was an opportunity to learn, connect, and share in the vibrant tapestry of the market research world. Until next time, Succeet!
